There are countless dental products available to purchase and that choice seems no greater than in the niche of whitening toothpastes.
So many products are vying for your attention, the 3D White Luxe does a good job of standing out in the crowd, just like I suppose you want your teeth to, we are all after lovely shiny white teeth aren’t we?
For those short of time, here are the key bits of information you probably with to know first.
Does it actually work?
Yes, it does.
But, if you think you will end up with the whitest Hollywood smile (like Shakira in the Oral-B advert) a lot is going to depend on your current tooth condition.
Smokers, tea and coffee drinkers alike will see the best results. If you already have a fairly white and well looked after set of teeth, then the whitening will likely be very limited, if at all noticeable.
It works best is for someone who has poor oral hygiene and very stained teeth. Several weeks of use will result in cleaner, whiter teeth which may be improved further or sped up by using another toothpaste in conjunction with this. The one to consider using is Oral-B 3D White Luxe accelerator.
In just 6 weeks, my teeth have improved a whole 1 colour shade.
How much does it cost?
The cost will vary depending on where you buy it. Typically some of the high street stores are more expensive with online outlets often being the cheapest. The recommended price for this toothpaste is £4.49.
Generally speaking the price seems to remain fairly stable at this RRP. However from time to time outlets like Superdrug and Boots run promotions and the cheapest I have seen it for is £2.33 whilst other outlets even charge more than the £4.49.
You should assume that you will be paying the full £4.49 unless you find it cheaper.
Where can I buy it?
You can buy it direct from many high street outlets, typically stocked in chemists such as Boots and Superdrug both on the highstreet and online stores.
You can buy it on Amazon too.
- It can improve teeth colour and ‘whiten’ them
- Tastes good
- Long lasting freshness
- Smart packaging
- Complementary products
- A little more expensive than most would like
- Will not whiten teeth for all
- Would prefer a flip lid
Would I recommend it?
Yes I would. Buy one tube and see how you get on and whether it is right for you. You may see further benefit by using an accelerator with it. What I do like is that it is a little cheaper than some of the other whitening pastes so you can save a few pennies.
For a couple of years now I have been testing different toothpastes and other oral healthcare products and giving my feedback on them.
For the last 6 weeks or so I have been testing Oral-B’s 3D White Luxe Perfection toothpaste (view on Amazon) and despite having previously used whitening toothpastes, within this time, I have had 2 people ask me, without any prompting, have I had my teeth whitened?!
This may be sheer coincidence or is it that my teeth are actually whiter?
It seems odd that 2 people should ask this of me, but how many thought it but did not ask?
I genuinely felt my teeth were as white as they would ever be without cosmetic enhancement and I personally did not notice any difference in the colour of my teeth during the test, but these comments and comparison to the VITA colour chart would suggest otherwise.
How I tested the toothpaste
This is no scientific test, so the results of my use are not influenced in the interest of making this paste appear to be better than it actually is.
However in the interest of trying to be fair I have not made any changes to my normal routine. I am eating and drinking the same sort of things, I am still flossing and using an electric toothbrush, albeit with a 3D white brush head.
The only addition aside from this paste is the use of another Oral-B product, a ‘Whitening Accelerator’. A separate paste, that can be used in conjunction with any other toothpaste, but engineered to work best with the Luxe Perfection range.
Essentially the accelerator is just another type of paste that involves cleaning your teeth again twice a day, after your normal clean.
During the 6 week test I used this accelerator for 2 weeks, stopped for 2, then used it again for the remaining 2 weeks. More about this product in my written review of Oral-B 3D White Luxe Accellerator.
When using the accelerator I did also enable the whitening mode on the Pro 6000 brush to achieve the best results.
To try and provide evidence as to whether the paste has worked or not I have taken a before and after picture and compared my tooth colour to a VITA toothguide colour chart. The colour chosen was what my partner felt was the ‘best match’ to my tooth colour.
The test lasted for 6 weeks. Oral-B suggest that it is clinically proven to reduce stains within 3 days, but I wanted to give it a good amount of time to really try it.
My electric toothbrush is the Oral-B Pro 6000 fitted with a 3D white brush head. I then brushed twice a day for 2 minutes each time using daily clean mode and flossed once a day.
For a total of 4 weeks of the 6, I did then follow that brushing session with another brushing session, with the same brush, but now set to whitening mode and the accelerator paste used.
In my thoughts and conclusions I have tried to be fair in whether this accelerator has had any additional benefit. I feel that it made sense to try together with the White Luxe Perfection paste, because if your intention is to whiten the teeth, you are within reason likely be willing to go the extra mile and use additional products, or spend more time cleaning to achieve this.
Summary How I tested the toothpaste
- Test lasted for 6 weeks
- Used Oral-B Pro 6000 with 3D white brush head
- Cleaned twice a day for 2 minutes with the daily clean mode
- Flossed once a day
- Pea sized amount of paste
- No changes in diet
- 4 of the 6 weeks an accelerator paste was also used
- Accelerator paste applied with Pro 6000 on Whitening mode
There is no denying that the packaging of this toothpaste has been designed to try and grab your attention. It looks classy and catches the eye with the crystal white and purple colours.
The tube itself is fairly conventional with a screw cap on which the tub stands when not in use.
I find screw caps a bit of a frustration really, I think a flip lid is much better.
Well generally speaking you have the toothbrush in one hand and the tube of paste in the other. A flip lid allows for one handed opening and closing. Whilst possible with a screw cap it is a little more awkward and I just generally think would be easier. Nu Skins’s AP24 Whitening toothpaste has a flip lid. Maybe there is a reason I am missing as to why it does not.
There is 75g of toothpaste in the tube. Using a pea sized amount of paste, I do not think I am quite halfway through the tube yet after 6 weeks of use. Whilst hard to say precisely, I think you will get 3 months worth of use out of each tube.
When you remove the cap for the first time there is a foil seal over the top to retain the freshness and preserve the paste before you come to use it.
There is no shelf life labelled. Like some healthcare products the packaging does not state that this must be used within 12 months, however the assumption is that typically you would use it sooner than this if you are using it everyday.
To the paste itself then.
Intentional or not, I think so, this paste looks a bit showbiz and fancy. It is not a boring plain white colour, nor is it the 3 stripe Aquafresh style. No, this is an almost clear paste with an almost sparkly looking flaking throughout.
This flaking is the other ingredients of the paste that work together to help give you cleaner and whiter teeth. Essentially in my opinion the paste looks interesting and lives up to the Luxe name.
The ingredients in the paste are Glycerin, Hydrated Silica, Sodium Hexametaphosphate, Aqua, PEG-6, Aroma, Silica, Sodium Lauryl Sulfate, Cocamidopropyl Betaine, Trisodium Phosphate, Mica, Chondrus Crispus Powder, Sodium Saccharin, PEG-20M, Sodium Fluoride, Xanthan Gum, Sodium Chloride, CI 77891, Sucralose, Limonene, Sodium Benzoate, CI 74160.*
What struck most about this whitening toothpaste is the zingy minty freshness that was left in my mouth after use and the slightly grainy and gritty texture.
When brushing, at times the paste and the resulting foam that is created can feel and taste a little gritty on the tongue and teeth even if minty in flavour. It was not so gritty that it tasted bad, but a little unusual and is a sign of the makeup of this paste with active ingredients that scrub the tooth surfaces to get them clean.
Once you spit out the paste this taste goes away and you are left with a minty fresh feeling. Not overpowering at all but a level of freshness that somehow lats for a noticeable amount of time. With most pastes I have used after an hour or so, whilst you mouth still feels fresh the noticeable freshness has subsided. Not here, I certainly felt up to a couple of hours later (subject to what I had eaten or drunk) that it was noticeably fresh.
For the sake of clarity, this toothpaste can potentially whiten your teeth, but it is not whitening through the process of staining or bleaching your teeth with any chemical agents, but instead cleaning them better and more effectively to remove surface stains.
It is a bit of a silly analogy, but imagine a white car. This white car drives through muddy puddles. The white paint on the car is now q black brown colour where the mud dries onto the car.
This white car is your teeth, and the mud is the tea, coffee, red wine, food and smoking that your teeth are exposed to.
Now you could argue you could have the car repainted but that is expensive and involves having a professional do the job. This re-painting is getting your teeth whitened.
Or what you could do is just give the car a really good clean with some water, a soap and a wash mit, followed by a wax, to bring it back to a lovely white colour. Maybe that white colour would not be as shiny as new paint, but still nice and white. This is the equivalent to using the Oral-B 3D White Luxe Perfection toothpaste (view on Amazon).
The toothpaste is not actually whitening your teeth through applying colour, but instead doing a better job of removing the stains, marks and discolouration.
Hopefully that makes sense!
Oral-B claim that within just 3 days this paste is proven to reduce surface stains by up to 100%. I am unable to confirm or deny this fact under the conditions of my trial.
During my time using this paste, I did also use Oral-B’s Whitening Accelerator which is designed to assist further, this is another toothpaste which is to be used typically after your normal clean. So essentially where my normal routine would have me brushing my teeth twice a day for 4 minutes in total, with the accelerator it was 4 times a day for 8 minutes.
I was unable to actively notice the difference or advantage to using this accelerator. I used this in conjunction with Luxe Perfection for 2 weeks, stopped for 2 and then recommenced for another 2 weeks. I am not necessarily sold on the accelerator for the face I fear I was now over-brushing.
Having used various ‘whitening’ toothpastes over the last few years, I do not believe I can make my teeth any whiter than they are without cosmetic assistance. Whilst I struggled to see any change in colour, those who are heavy drinkers of tea, coffee, red wine and potentially a smoker too will likely see some noticeable differences.
To gain and see the biggest differences your teeth have to really be in a position that they have not been given the attention that they really deserve in time gone by.
In addition to this you can help the teeth appear and long term be whiter in other ways too.
For example, the enamel that makes up the outer surface of your tooth is essentially translucent and this covers a tissue inside the tooth called dentin. It is the colour of the dentin that shows through. So healthy dentin will be brighter than unhealthy and aging dentin.
Reducing the consumption of foodstuffs that stain like red wine, tea and coffee and of course smoking along with a healthy diet with water, fruit and veg will work towards keeping dentin strong and your teeth white.
If you really want ‘whiter’ teeth there is only one real option and that is to have them professionally whitened. No toothpaste is going to take a set of yellow teeth to being pearly white gnashers.
That said, I do believe there is benefit to be gained from using such a paste and that with long term continued use it can to some degree improve your teeth colour by not only removing stains, but reducing the ease with which they form in future, creating a protective layer almost that resists such.
At £4.49 this is not the cheapest toothpaste. It is not available everywhere but most big supermarkets and chemists will stock it.
I would suggest the average price of a tube of toothpaste is around £2, so 3D White Luxe Perfection is about 2 times more expensive than most other toothpastes.
However, when you look specifically at ‘whitening’ pastes these prices typically vary from about £3 to about £12, so I would have to put 3D Luxe at the cheaper, value end of the scale.
Thus the cost against results is quite good value potentially and although more expensive than normal toothpastes, the confidence gained from having whiter teeth can not be given a value.
Please be aware that should you notice any abnormalities or extra sensitivity from using a different toothpaste you should stop and consult your dentist.
Summary of Daily Usage
- Smart packaging
- Screw cap lid, a flip lid would be better
- 75g tube will last about 3 months
- The paste is clear with an almost sparkly appearance
- Minty taste
- Can be left with a gritty residue after use
- Freshness from the paste lasts for a good couple of hours
- Reduces and removes tooth staining
- Can be effective in just 3 days
- Does not whiten teeth through bleaching
- Fairly cost effective at £4.49 per tube
Having used Oral-B 3D White Luxe Perfection for 6 weeks what are the results?
The before and after colour comparison are based on the initial impressions against the available shades on the VITA colour chart. This impression and even comparison in detail at the images taken before and after would suggest some colour improvement, by a whole colour shade.
This is impressive.
Whilst not a scientific test, the images show just how this paste has made a difference.
Conclusion, is 3D Luxe White Perfection any good?
My concluding thoughts and opinions for this toothpaste are similar to that of when I tried Nu Skin’s AP24 toothpaste. Although the results are a little more impressive from a paste half the price.
Personally, I was not convinced of a colour change but the comparison before and after would seem to suggest that there has been some improvement, in fact a reasonably large improvement in the colour.
This perhaps suggests and confirms why, not 1 but 2 people suggested my teeth were whiter.
If the paste has had this much affect on my teeth, when I thought they could not be white, just what difference will it make to someone with stained teeth? Is this you?
A psychologist I am not, but there has to be a placebo effect to whitening.
By the nature of using a whitening paste you are making a conscious decision that your teeth are important and this will likely lead to you taking extra care and attention during the cleaning process and leave you with the confidence to smile more?!
An impressive zingy freshness from the paste left me feeling good about my smile for longer. Strange really, but true.
There is then some physical evidence to say this works.
Give it a go and see what difference it makes to you and let me know your thoughts below.
- Where can I buy Oral-B 3D White Luxe Perfection Toothpaste?
- You may not find it in every store, but most large high street supermarket outlets should stock it along with chemists like Boots and Superdrug.
- What are the ingredients in Oral-B 3D White Luxe Perfection?
- Glycerin, Hydrated Silica, Sodium Hexametaphosphate, Aqua, PEG-6, Aroma, Silica, Sodium Lauryl Sulfate, Cocamidopropyl Betaine, Trisodium Phosphate, Mica, Chondrus Crispus Powder, Sodium Saccharin, PEG-20M, Sodium Fluoride, Xanthan Gum, Sodium Chloride, CI 77891, Sucralose, Limonene, Sodium Benzoate, CI 74160.
- Does it contain peroxides?
- What does it taste like?
- It has a mild mint flavour with a refreshing zingy minty aftertaste that lasts a good couple of hours.
- Does it actually work?
- Yes, it does. But…Do not expect miracles. If you have a thorough dental hygiene routine already the results will be limited. It works best is for someone who has poor oral hygiene and very stained teeth. Once the teeth are much cleaner after a few weeks of use, the effects will be limited. Those with particularly white teeth be that natural or through cosmetic treatment will unlikely see a difference.
- Does it hurt?
- How long does it last?
- Approximately 3 months based on 2 pea sized amounts being used each day.
*This paste does contain Sodium Lauryl Sulphate (SLS) (more information) and CI 77891, otherwise known as Titanium Dioxide (more information) which are potentially contentious inclusions for some. Whilst commonly used within cosmetics and toothpastes for many years, in more recent times studies have identified potential health and environmental concerns. There are arguments for and against with either ingredient and a range of toothpastes that are specifically designed without the inclusion of such, particularly SLS. Further reading: Telegraph , Drugs.com, NCBI, SLS Free, Daily Mail.