Lifestyle habits can cause stains to build up up on the outside of the teeth and make them look darker than they once were.
This product may make your teeth appear whiter, by removing surface stains.
It will not change the natural colour of your teeth in the same way that professional whitening / bleaching can.
This article explains all you need to know about the best teeth whitening methods, whilst a visit to our tooth whitening hub page will provide links to a number of supporting articles.
- It can potentially improve the colour of your teeth by removing stains
- Tastes good
- Flip lid
- Peroxide free
- Everyone will get different results
- Has to be generally ordered online
- Must be used within 6 months
Does it actually work?
We understand you want whiter teeth, but this might not be the right product for you.
Tooth whitening is a complex process and every person’s circumstances and results are different (although the adverts and claims from many manufacturers don't make this clear).
This product may work to remove surface stains from your teeth, but it will not change the natural colour of your teeth in the same way that professional whitening / bleaching will.
Teeth whitening - a quick explainer
There is a general misunderstanding of how whitening products work, which is why we've covered the topic in detail.
Some products, such as the one being reviewed here, remove stains. This is not the same as professional bleaching carried out by a dentist, and this is where much of the confusion stems from.
Before choosing a product or procedure, it’s important to understand the basics. This small investment of time will save you money and improve your oral health.
Whether opting for a stain removal product or professional bleaching, there are cost-effective options available, which we cover throughout our content.
We encourage you to learn more about teeth whitening, and the following articles (created by our in-house dentist) are a great place to start:
If you're interested in whitening, our overall advice is to visit the dentist before using a whitening product, but you can find a more detailed explanation of this by reading the links shared above.
We've also created this short video, which further explains how stain removal products may not work the way you think:Watch Our Teeth Whitening Video Course
Before & after results
Everyone’s teeth are different.
Our lifestyles, genetics and medical conditions all have an influence on our teeth.
Some people have heavily stained teeth, whilst others do not.
Nu Skin AP24 whitening toothpaste works by removing surface stains and may make your teeth appear whiter, but it will not change the natural colour of your teeth.
The results you achieve by using AP24 will be different to me.
I have tried many different products and have little to no staining on my teeth.
Because of these circumstances, it would therefore be inaccurate to show before and after images to suggest what results you might get, because simply put, your before and after results may be very different.
However, to give you an idea, visit our teeth whitening before and after page, and you can see the kind of results you can expect from a stain removal product such as this, and the results you can expect from professional bleaching.
Prices do vary depending on where you buy it, but you are looking at around £10-12 per tube.
Where To Buy
Taste, Packaging etc
The 110ml/110g tube of whitening toothpaste from Nu Skin is rather clinical looking and does not stand out like some of the big brands that use bold and bright colours. In fact, it is rather understated packaging.
The box and tube are primarily white in colour with a green colour to the majority of texts printed on both.
Once out of the box you are presented with a tube of paste that has a flip top lid, rather than a fiddly screw cap to deal with.
You might not realise it until you use a tube of paste with a flip top, but they are so much more convenient. Not only does the tube stand upright on the lid, allowing gravity to do its job helping all the paste out the tube, but using it one handed is much easier too.
Before using the toothpaste for the first time, you will need to remove the cap to remove a foil seal on the tube.
AP24 toothpaste is white in colour and is not a rainbow of colours like some other pastes. It did not froth as much as some pastes do, which I think it a good thing.
My initial reaction during and after the initial clean was that the paste had more of an abrasive taste and feel to it, not quite as smooth as some others, but this feeling dissipated after a day.
It is not uncommon to have this feeling, because in the paste is ‘hydrated silica’ which is a mild abrasive that assists in cleaning the teeth and will not erode enamel (when used for short periods of time).
There is another ingredient called ‘alumina’ which is a mild abrasive and polishing agent to produce a whiter smile but smooth surface to the tooth.
When spitting out excess paste after cleaning, the colour of it was occasionally a light yellow which to me implied it was doing its job, cleaning the teeth and removing staining, plaque and other contaminants.
The paste was not as minty or as fragrant as some other toothpaste. Although my teeth felt clean some pastes leave you feeling really dentist fresh feeling, I did not get quite the same sensation here.
I did not experience any sensitivity or discomfort when using AP24 from Nu Skin. If you pick a tube of this up and find that you do, stop using it and consult a dentist.
Using a pea sized amount of paste each day, you should get about 3 months from this tube of toothpaste.
Not a big issues by any means, but I did notice that Nu Skin suggest using the paste within 6 months. Many brands typically say within 12 months, so you have a little less shelf life once opened, but if using every day then you will use it within this time anyhow.
Nu Skin calls this product a whitening toothpaste.
There are hundreds, if not thousands of different whitening pastes on the market today.
The vast majority of these pastes have no peroxides or bleaches within them. AP24 is one of these pastes.
Now here is kind of where the catch with whitening toothpaste comes in.
For some, a toothpaste like AP24 can make your teeth look whiter, but they don’t actually change the baseline colour of the teeth.
A whitening toothpaste that does not contain bleach or peroxide will only ever remove staining and discolouration that exists on the external surface of your teeth.
By removing the external staining, the natural colour of your teeth is then revealed.
This means that those with no staining will see no colour improvement, whilst those with heavy staining may see quite significant ‘whitening’ of the teeth.
It can be difficult for you or me to know whether we have staining or not, so we buy a paste like this hoping for results we may never achieve.
When a tube of AP24 typically sells for around £10-12, that is about 3-4 times more than a regular tube of toothpaste, it is quite a premium to pay.
This premium can be harder to swallow when the reality of the situation is that, for many, no whitening effect will be achieved and there is a high likelihood that just brushing with a regular tube of toothpaste and toothbrush can achieve similar results.
Seems a little hard to believe, but this is the findings of a study and investigation by the team at TV programme SuperShoppers and is supported by comments made by our own in-house dentists.
The ingredients within Ap24 whitening toothpaste are:
Aqua, Hydrated Silica, Sorbitol, Aluminum Hydroxide, Glycerin, Tetrasodium Pyrophosphate, PEG-12, Sodium Monofluorophosphate, Sodium Lauryl Sulfate, Dimethicone, Poloxamer 338, Poloxamer 407, Cellulose Gum, Sodium Sulfate, Sodium Saccharin, Sodium Oxide, Flavor, BHT, CI 77891, Limonene.
Many of these ingredients are typical of a toothpaste of this type.
Hydrated silica and alumina are the more abrasive agents within this paste as are Sodium Lauryl Sulphate (SLS) and C1 77891, better known as Titanium Dioxide.
SLS and Titanium Dioxide may be more contentious ingredients for some as there are suggestions (although limited evidence) that both pose a possible health risk.
Included is also 1100 parts per million of fluoride a key ingredient to help protect teeth and keep them healthy.
This review is not designed to be a clinical study or to say whether you definitely should or should not use this toothpaste.
It is perfectly possible to use this as your regular toothpaste on a daily basis, however, I would suggest only using it for a couple of weeks at a time.
Every toothpaste can, in theory, be rated on how abrasive they are.
As a general rule, the less abrasive, the more gentle on the teeth the paste is and the less possible damage it can do.
Coming in at 103 on the Relative Dentin Abrasivity (RDA) scale, this is less than some of the leading competing brands but is within the medium category for abrasivity.
The paste does contain fluoride which helps protect the teeth and is an essential ingredient within toothpaste as far as many dental professionals are concerned.
Is it eco-friendly?
This paste nor most others are really created with environmental friendliness in mind.
What the impact is during the creation process I am not entirely sure, but disposing of a toothpaste tube is always difficult, they tend to end up in landfill or being incinerated because recycling them is quite tricky.
However, some people end up wasting tubes of paste because they don’t like the taste or don’t really understand what it is they are buying in the first place.
By reading this review you are less likely to waste money or the tube of paste because you will have a good idea of what to expect and can make your purchasing decision accordingly.
What we would like to see improved
There hasn’t been one particular thing that I would really want to see Nu Skin improve.
Sometimes there are certain failings with a product that really need addressing, but in this case, such does not apply.
Nu Skin has also been pretty good in its description and explanation of this product and is not overselling it with bold marketing claims.
This said I do think Nu Skin, as well as most other brands selling whitening pastes, can do more to make it clearer to consumers and potential buyers that not everyone will get whiter teeth by using their products.
They should explain a little more what staining is and how not everyone will have stained teeth.
Whilst teeth can appear whiter, the actual tooth colour has not changed when these pastes are used, which is something many do not know or realise.
Ratings / Conclusion
As we’ve mentioned in the results section, it’s difficult for us (or anybody else) to systematically test numerous whitening products.
For this reason, we have chosen to omit star ratings.
However, below you can find a summary of our closing thoughts.
Ap24 is not a bad toothpaste.
Some of the ingredients might not be to everyone’s liking, but it includes fluoride and has abrasive agents to help life external staining off of the tooth surface.
Although within the medium category of the RDA scale, it is rated less abrasive than some other leading toothpaste brands which is a positive.
It is not the easiest paste to obtain, you won’t find it within your local supermarket or chemist, so you will have to go online and buy it.
The flip lid is a bonus, but I am not sure that combined it is worth 3-4 times that of a regular paste given the potential results.
- Where can I buy AP24?
- Does it contain peroxides?
- What does it taste like?
- It has a mild mint flavour with an aftertaste of vanilla. It is not as strong as many other pastes.
- Does it hurt?
- I did not find it to do so. If you should gain additional sensitivity or side effects as a result of using it, stop doing so and consult a dentist.
- How long does it last?
- Approximately 2-2.5 months based on 2 pea sized amounts being used each day.
The following are questions I asked of Nu Skin in my scepticism about the product.
- Are you able to tell me what is the fluoride makeup within this paste? How many Parts Per Million?
- The AP-24 Whitening Toothpaste contains 1100 ppm fluoride. And the Anti-Plaque 1500 ppm.
- What is it within the paste that makes it effective at whitening teeth? Is there one particular component or is it that this paste is more abrasive on the tooth surface than others?
- Hydrated silica is used in the AP-24 whitening toothpaste as a mild abrasive. Hydrated silica is mild to the teeth and gums, and will not erode enamel. Alumina is used in the AP-24 whitening toothpaste as a mild abrasive and a polishing agent. A polishing agent is designed to produce smooth surface. Alumina is also mild to the teeth and gums, and will not erode enamel. Tetra sodium pyrophosphate is used in the AP-24 whitening toothpaste as a tartar control agent. Published laboratory studies show these agents retard tartar in the mouth. Our toothpaste does not contain peroxides, which a lot of whitening toothpaste contain. Peroxides bleach teeth, but at the same time, they can weaken tooth enamel. When tooth enamel is weakened teeth are more likely to be affected by acid containing and coloured drinks/food sources such as coffee, tea, smoke, red wine and berries, hereby leading to discolouration. AP-24 Whitening toothpaste brightens, lighten, and remove stains without harsh peroxides and cleansers. So no it does not bleach.
- I see the recommended usage time is within 6 months compared to many other pastes that are 12, is there a reason for this?
- I am not sure – It could be because we are extra careful or because we add less preservatives to our toothpaste. I cannot say since I don’t know the percent of ingredient other brands use. It is not of importance to the quality.
- Are there any clinical studies that show how this is better than those offered from the likes of Oral-B?
- Since Nu skin is not a medical company we don’t have to do any clinical studies. Still, in some cases we choose to do so and have done so for the whitening toothpaste, so here they are. An in vitro test was performed to determine possible dentin erosion. The test measures a toothpastes tendency to erode tooth enamel. The AP-24 Whitening Toothpaste results were 103 RDA, which is the same as the leading U.S. regular toothpaste, Crest. Crest has been recommended by dentists for over 20 years. Also, an in vitro stain reduction test was performed to determine the percent increase in tooth brightness. The whitening effects were measured after brushing and our toothpaste resulted in 63% increase in tooth brightness.
Do you own or have you used the Nu Skin AP24 whitening toothpaste?
Are there certain things that you really like or dislike?
Let me and other readers of this article know what you think, by commenting below. Your feedback and opinions are incredibly valuable.