CoCo Pure Activated Coconut Charcoal Whitening Tooth Powder Review

Lifestyle habits can cause stains to build up up on the outside of the teeth and make them look darker than they once were.

This product may make your teeth appear whiter, by removing surface stains.

It will not change the natural colour of your teeth in the same way that professional whitening / bleaching can.

If you’re thinking of buying a charcoal toothpaste or powder, we recommend first checking out our best charcoal toothpaste article. It contains a huge guide on using and choosing charcoal toothpaste.

To learn the best way to whiten your teeth, read our article on the best whitening methods which explains all you need to know, or to see our full range of whitening content, visit our teeth whitening hub page.


  • It can potentially improve the colour of your teeth by removing stains
  • Cheap
  • 100% natural
  • Suitable for vegans
  • Made in the UK
  • Smart packaging


  • The true effects on the teeth are not known
  • Everyone will get different results
  • Gritty taste/texture
  • Can be messy

Does it actually work?

We understand you want whiter teeth, but this might not be the right product for you.

Tooth whitening is a complex process and every person’s circumstances and results are different (although the adverts and claims from many manufacturers don't make this clear).

This product may work to remove surface stains from your teeth, but it will not change the natural colour of your teeth in the same way that professional whitening / bleaching will.

Teeth whitening - a quick explainer

There is a general misunderstanding of how whitening products work, which is why we've covered the topic in detail.

Some products, such as the one being reviewed here, remove stains. This is not the same as professional bleaching carried out by a dentist, and this is where much of the confusion stems from.

Before choosing a product or procedure, it’s important to understand the basics. This small investment of time will save you money and improve your oral health.

Whether opting for a stain removal product or professional bleaching, there are cost-effective options available, which we cover throughout our content.

We encourage you to learn more about teeth whitening, and the following articles (created by our in-house dentist)  are a great place to start:

If you're interested in whitening, our overall advice is to visit the dentist before using a whitening product, but you can find a more detailed explanation of this by reading the links shared above.

We've also created this short video, which further explains how stain removal products may not work the way you think:

Watch Our Teeth Whitening Video Course

Before & after results

Everyone’s teeth are different.

Our lifestyles, genetics and medical conditions all have an influence on our teeth.

Some people have heavily stained teeth, whilst others do not.

Coco pure activated coconut charcoal powder works by removing surface stains and may make your teeth appear whiter, but it will not change the natural colour of your teeth.

The results you achieve by using Coco Pure will be different to me.

I have tried many different products and have little to no staining on my teeth.

Because of these circumstances, it would therefore be inaccurate to show before and after images to suggest what results you might get, because simply put, your before and after results may be very different.

However, to give you an idea, visit our teeth whitening before and after page, and you can see the kind of results you can expect from a stain removal product such as this, and the results you can expect from professional bleaching.


Prices are always subject to change, but you are looking at around £5 for a tub which contains 25g (view on Amazon).

This is the cheapest activated charcoal product I have used to date.  There is less in the tub which is reflected in the price, but many products are 3 times the cost, but quite often you get more charcoal.

Warpaint is a more expensive competitor.  £25 for 30g!

This makes CoCo Pure very reasonable and spoiler alert, it is just as effective.

Where To Buy

The only place you can purchase this is via Amazon.

Taste, Packaging etc

Shipped in what looks to be a metal tin, it is, in fact, a plastic container finished in silver colour.

A Coco Pure sticker is found on the top and the bottom and a white piece of tape forms as a seal between the two parts of the container.

Break the seal, and unscrew the cap to reveal the super fine and really black coloured powder, that is activated charcoal.

Be careful when opening, this powder is very fine and is a little like flour.  Drop it or spill it and it goes everywhere.  Just be warned.

Inside the tub is just 25g, but that actually looks like a lot, when you need only a small coating on the bristles of your brush.

There are varying suggestions on how best to use activated charcoal on your teeth.

Coco Pure suggest to dab a wetted toothbrush into the powder, brush for 2 minutes, rinse and then brush again with regular toothpaste.

They say do this once or twice a week.

Some other brands suggest leaving the charcoal on the teeth for a couple of minutes after brushing to let it work, then rinse.  Others do also suggest it is safe to use every day.

Few manufacturers that I know of have provided evidence of how abrasive their powder is. 

Abrasivity is measured using the Relative Dentin Abrasivity (RDA) scale.  Each product is given a value scale that ranks how abrasive a product is on the teeth. 

Essentially, the more abrasive, the more effective it will be at removing surface stains, but it will also be more damaging to the tooth surface.

I reached out to see if Coco Pure could answer this for me.  I was met with a response that my question was passed to another department, to which I received no further response from Coco Pure.

Their website was also very light on information (website now offline) and poorly formatted with spelling and layout issues.  I wish not to reflect these shortcomings on the product, but the mind does wonder.

This formulation is very fine and it did not taste or feel as abrasive in the mouth as other pastes I have used, but, that is not confirmation that it is safe to use long term.  

If you do use and feel added sensitivity, bleeding or problems as a result, then consult a dentist for professional advice if these symptoms do not subside within a couple of days.  This goes for any change of toothpaste, charcoal based or not.

Charcoal can stain clothes and toothbrushes, so you need to be careful and you may want to use an alternative toothbrush if you decide to use this.  Manual or electric, either is fine.  You can use your normal brush, but if white, it may end up a dull grey; a lot washes off.

It is during and after the 2 minute brushing that your mouth will be left with a dark grey/black coating, it looks odd but it is normal.

When using CoCo Pure I noticed no real taste to the powder that is 100% natural made from coconuts.  If anything it tastes ‘earthy’.  There is certainly a gritty texture to it though. Bite together when in the mouth and you can really taste it.

After cleaning your teeth do feel clean, just in a way that you might not be used to.  You are not left with that zingy fresh clean that is common from most regular mint flavoured toothpaste.

Unlike Coco Smile and Pro Teeth Whitening Co’s options there are no other added ingredients, be that natural or man-made.

This therefore makes the coconut based activated charcoal safe for vegans.

It is also made in the UK.

The powder has a 12 month shelf life once opened.  How long a tub will last will depend on how frequently you use it.

Used just a couple of times a week and you will probably get 6+ months out of the pot, used every day and maybe 6 weeks.

It would have been more appealing had there been a minty taste, but to get this would have required more ingredients and it would have unlikely ever achieved the zesty taste you get with a tube of toothpaste, without adding man-made ingredients.

At around £5 a tub, this is cheaper than the competition and is certainly a good way for you to find out whether you want to continue using such a product or not.

Prices of alternative brands can reach up to £25, but somewhere between £10-£15 is what most go for, although they often include 2 or 3 times the amount of powder, which is in most instances not necessary.

If Coco Pure is to provide any positive results for you, it is going to be within the first 14 days in most instances.

It does not whiten teeth by bleaching or staining them another colour.  It achieves this by effectively cleaning the teeth and removing surface stains.

Tannins and bacteria such as plaque, tea. Coffee stains and more are essentially absorbed by the charcoal powder and removed as you brush and spit the excess out.

Activated charcoal, at a microscopic level, is porous and absorbs bacteria amongst it, leaving the mouth cleaner and fresher.

You will not get a Hollywood smile with this.  However, you may potentially achieve a couple of shade lighter if, you brush once a day, smoke 10 a day, drink plenty of coffee and like a glass of red wine.  Even then, this is no guarantee.

Professional whitening offered by a dentist uses bleaches and peroxides to change the tooth colour, whereas charcoal restores natural whiteness by cleaning stains off.

If you want nothing more than stain removal, you can just go to the hygienist and get a scale and polish.  It will be quicker, more effective and completed by a professional.


Coco pure is made from 100% Activated Charcoal made from coconut shells and complies with British Pharmaceutical Codex 1934.


Spend a few minutes reading our guide to charcoal toothpaste and you will soon learn that there are concerns over the long term safety and suitability of such products.

Opinions are and will remain divided until such time as real evidence emerges proving one way or another.

If you like to know the products you are using are completely safe, then it is best to avoid this, stick with a good fluoride based toothpaste.

Ultimately there is little evidence that confirms it is effective at remove staining on the exterior surface of the tooth and there is little or no evidence as to the long term effects of using such a product.

Many kinds of toothpaste, as well as charcoal powders, are rated on the Relative Dentin Abrasivity (RDA) scale, which ranks how abrasive the product is.

The scale runs from 0-250.

  • 0-70 – Low abrasive
  • 71-100 – Medium abrasive
  • 101-150 – Highly abrasive
  • 151-250 – Regarded as harmful limit

Coco Pure never did tell me where their activated charcoal sits on this scale, read into that what you will.

Is it eco-friendly?

Whilst the ingredients are all natural, thus perhaps making this a little more friendly to the planet than some of the alternatives the powder comes in a plastic tub.

The product has an earthy taste and will not be to everyone’s liking, so to avoid wasting it and wanting to throw it away, be aware of this and how it may or may not work for you.

What we would like to see improved

What I want to see improved may well be different from others, but I think many, notably dental professionals would like a little more transparency from the brands and sellers of the products.

Nobody is saying that they are actively misleading consumers, but there is a lot of confusion between teeth whitening and stain removal.

All too often, the term whitening is used to describe a product that only removes stains.

Coco Pure are guilty of this, it is in their product name after all.

For some, their teeth may appear whiter, but for many others, they will not.

If more buyers were made aware of this from the outset, then there would be less disappointment when it comes to using such products.

Ratings / Conclusion

As we’ve mentioned in the results section, it’s difficult for us (or anybody else) to systematically test numerous whitening products.

For this reason, we have chosen to omit star ratings.

However, below you can find a summary of our closing thoughts.

This is not a guaranteed ‘whitening’ fix for your teeth.  Some will benefits whilst others will not.

Technically, it is not whitening your teeth, it is removing stains.  Coco Pure is a stain removal product and will only work for those who have stains on their teeth.

Whilst I or the team of dental professionals here at Electric Teeth do not advocate the use of such products, if you do want to try it, this is in theory as good as any with the added benefit of being one of the cheapest.

Just remember, a regular toothpaste and the correct brushing technique is likely to be as effective.


  • Where can I buy Coco Pure Activated Coconut Charcoal Whitening Tooth Powder?
    • You need to purchase it via Amazon.
  • What are the ingredients in Coco Pure Activated Coconut Charcoal Whitening Tooth Powder?
    • 100% activated charcoal powder (coconut shell) BPC1934
  • Does it contain peroxides?
    • No.
  • What does it taste like?
    • There is no real taste to speak of to it.
  • How does it work?
    • The activated charcoal absorbs bacteria that forms the stains found on teeth.  Absorbing and removing these bacteria helps whiten the teeth by removing what would normally stick and discolour the teeth.
  • How much should I use?
    • Just enough to coat the tips of the brush bristles.
  • How long should I brush for?
    • It is advised to brush for 2  minutes, rinse and brush again with a regular paste to remove residue.
  • Does it hurt?
    • I had no sensitivity, pain or side effects from using this.  Should you should gain additional sensitivity or side effects as a result of using it, stop doing so and consult a dentist.
  • How long does it last?
    • It depends on how frequently you use it.  6 weeks for everyday use, maybe 6 months if using just a couple of times a week.
  • Is it safe? / Does it damage the enamel on my teeth?
    • The manufacturer suggests it is safe although can provide no evidence, nor a detailed reply to my direct query to them about this. Dentists have concerns over the use or activated charcoal and the long term implications on the teeth and the enamel surfaces are unknown, but no dedicated studies exist to really prove either way.

Your Opinions

Do you own or have you used the Coco Pure activated charcoal?

Are there certain things that you really like or dislike?

Let me and other readers of this article know what you think, by commenting below.  Your feedback and opinions are incredibly valuable.

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