Blanx is a brand of toothpaste from Italian company Coswell which makes all sorts of products from the healthcare space through to food.
Focusing on whitening products they do not at the time of writing offer standard toothpastes or toothbrushes, only products that are designed to whiten the teeth.
There are 5 key Blanx White Shock products they are:
- Blanx White Shock 50ml + LED – A small 50ml tube of the Blanx White Shock toothpaste that comes with an LED attachment. To this LED you can also attach a 75ml tube of paste.
- Blanx White Shock 75ml – This is an everyday toothpaste that can also be used as a refill and attached to the LED module that comes with the 50ml option.
- Blanx White Shock Treatment 30ml + LED Bite – This is another product that helps speed up and intensify the whitening process by shining light onto the tooth surfaces for 10 minutes per week.
- Blanx White Shock Mouthwash 500ml – A mouthwash that is said to whiten your teeth and act as a complimentary product in the range
- Blanx White Shock Gel Pen – Touch up teeth and improve stains with a gel formula applied straight to the teeth.
- Light activated whitening toothpaste
- The ActiluX present in BlanX White Shock formula is deposited on the surface of your teeth and remains active throughout the day.
- Naturally whitens without the use of optical brighteners and is safe for your gums as it does not contain peroxide
- Every time you smile Actilux reacts to light, naturally whitening and removing bacteria that cause plaque and tooth decay
- Non-abrasive daily toothpaste
The products do not contain any bleaches or peroxides and the products are claimed safe for everyday use and designed to aid and offer natural whitening to the teeth.
Despite the limited range and being manufactured in Italy, Blanx is a fairly accessible range within the UK.
Does it actually work?
Yes and no. How well it works will be different for different users, based on your tooth colour and diet and existing tooth staining. It can whiten teeth but a lot of this is achieved via an artificial method; use of an ingredient that refracts light. I personally found no substantial colour difference.
However, having tested so many different toothpastes writing for Electric Teeth I have my oral hygiene routine sussed and really have already taken my teeth to the peak of their natural whiteness.
Essentially there is no staining to remove. If you have only ever used a regular toothpaste then Blanx White Shock could offer an improvement.
How much does it cost?
The cost will depend upon when and where you are looking to buy the paste from.
I am testing 2 different products, albeit the same formula. The 50ml tube of paste with LED was available for as little at £5.62, but this was as part of a special offer for a limited time.
The average selling price tends to be £6-7.50 for this option. The 75ml tube without the LED was available from Boots for just £3.75 as part of a promotion, with the typical selling price being somewhere between £4-5.
Where can I buy it?
We’ve included a live price comparison below of online retailers currently stocking it.
Would I recommend it?
No. Whilst the paste can have a whitening effect for users, I can’t personally recommend it. The ingredients in this paste are common amongst the whitening paste products available today.
However I can’t help feel that Blanx exaggerates the use of light to achieve the whitening effect, with their Actilux formula. It is cheaper than many competing pastes which is a real bonus for those on a tighter budget for whitening.
- It can improve teeth colour and ‘whiten’ them
- Smart but busy packaging
- It can improve teeth colour and ‘whiten’ them
- Screw lid
- Whitening is in part artificial
- Will not whiten teeth for all
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Now for the real detail then.
To be clear about what is on test here.
I have the:
- Blanx White Shock 50ml + LED (view on Amazon) as well as the Blanx White Shock 75ml (view on Amazon)
The 50ml tube comes with an LED attachment. This LED shines on the paste as it leaves the tubes and activates the ingredient within it.
This LED module can also attach to the 75ml tube of paste. This tube is essentially designed as a refill to the 50ml. Thus you should buy the 50ml first time and then buy the 75ml, but retain the LED from the 50ml.
This is great in principle but the packaging does not make it all that clear.
You can use the paste without the LED module.
Before I get into the full details I want to shine a light on what is often a misconception about whitening toothpastes.
Any mainstream whitening toothpaste you take off the shelf or buy over the counter does not contain any products be those natural or manmade that actively whiten teeth for all.
There are no bleaches or peroxides in them normally.
Whitening kits (not normally a toothpaste) do.
A whitening toothpaste achieves a whiter smile by removing surface stains on teeth more effectively.
This is what Blanx does, but it also contains an ingredient that reacts to light and can help teeth look whiter, but it is not actually staining or permanently making teeth whiter, it refracts light to make them appear whiter.
How I tested the toothpaste
My testing is done at home just like you would be doing. You can see before and after photos further down the page.
I am not in a lab and I have no special equipment to tell me what my colour was before and after using this paste.
I do have a VITA colour chart, which is a go to scale for tooth shades which I have compared my teeth to, and there is on the box of Blanx a shade colour chart that potentially you could try to use but it’s too small to really be all that useful.
Therefore the results and opinions are based on judegements that I see and experience rather than hard facts measured by science, but hopefully my opinion counts for something.
Many professional lab tests work in favour of the brand selling the paste with the positives being highlighted and sometimes exaggerated; so I am here to present the information as I see and understand it.
However in the interest of trying to be fair I have not made any changes to my normal routine. I am eating and drinking the same sort of things, I am still flossing and using an electric toothbrush.
The paste was tested for about 4 weeks.
During this time I used the Oral-B Genius 9000 electric toothbrush set to the ‘Whitening’ mode, which is specifically designed for removing stains.
I brushed twice a day for 2 minutes each time and flossed once a day, using the advised ‘pea’ sized amount of paste each time.
Summary of how I tested the toothpaste
- Test lasted for 6 weeks
- Used Oral-B Genius 9000 toothbrush on whitening mode
- Cleaned twice a day for 2 minutes
- Flossed once a day
- Pea sized amount of paste
- No changes in diet
The packaging of this paste is a bit busy. There product name is bold and the graphics do catch the eye, but there is less of a clinical look and feel to the box and the tube itself.
Much more going on and there was both English and Italian wording on the packaging. No issue with this, but I think this adds to the busy design
Inside was a small document that tells you how to use the paste whilst also advertising the Blanx White Shock LED Bite product.
Printed in colour the document has the 2 languages and was quite informative with some FAQ’s answered.
It explains how the paste include Actilux, that reacts to light and how the LED is an accelerator to activate the reaction to light quicker.
Both the 50ml and 75ml have a foil safety seal installed on the end of the tube that needs to be removed before use.
Both also have screw caps.
The 75ml can stand upright on the screw top, but the 50ml can’t. Attached the LED module to either tube and both stand upright.
Normally I prefer a flip lid, but in this instance I see why a screw top has been used.
The LED module is made up of 2 parts. You have what I can only explain as a thicker and extended nozzle to the tube of paste. In here is the LED light and electronics needed to provide the light.
Unscrew the white cap, the 2nd part to this module and as you do it releases the pressure on a small switch that then emits a Blue light from the clear nozzle which it reveals.
It is this blue light that accelerates the reaction to light as the paste is pushed out of the tube. You can then also shine this light onto the teeth for 1 minute post brushing to further accelerate the effectiveness.
Inside this module must be a battery that powers the LED. I would imagine it would last for a long time, how long, I don’t really know without testing for a lot longer.
As the screw cap is replaced and tightened, the switch deactivates the light.
Keeping the screw cap off, keeps the light on and you could hold the tube to your teeth once brushed to extend the time exposed to light and essentially further enhance the whitening effect.
The paste itself is quite a strong blue colour and has quite a strong smell to it. There is a minty hint to the taste.
There are no specific claims made by the packaging as to how quickly you will notice the effects or by when your teeth will be whiter. It is suggested it begins working right away, as you would expect and that the effects will be different for different people.
The suggestion is made that the paste is not abrasive and safe for everyday use by adults and children alike.
However, you do have to consider the ingredients that make up Actilux as to whether you feel safe using it.
The ingredients in the tube of paste are:
Aqua, Sorbitol, Hydrated Silica, Glycerin, Silica, Isopropyl Alcohol, PEG-32, Sodium Lauryl Sulfate, Aroma, Xylitol, Cellulose Gum, Titanium Dioxide Hydroxyapatite Cluster*, Cetraria Islandica Extract, Sodium Monofluorophosphate, Sodium Fluoride, Sodium Saccharin, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, CI 42090. Contains Sodium Monofluorophosphate 0.4% (528ppmF), Sodium Fluoride 0.08%(362ppmF). *ActiluX **
So, Actilux is actually a formula of ‘Titanium Dioxide Hydroxyapatite Cluster’.
According to Blanx, Actilux reacts to light to help whiten teeth naturally:
“Actilux has a photo-catalytic effect – breaking down organic dirt and bacteria using light, washing away dirt via the lotus effect. Dirt particles are picked up by water droplets (saliva) due to a complex micro and nanoscopic architecture of the surface, which minimises adhesion.”
Essentially then, this Actilux works by reacting to and refracting light to give the impression of whiter teeth. A bit like shining a light at a mirror, the mirror reflects the light back. Hence the LED included with the paste. Natural and artificial light is supposed to work and exposing your teeth to light for longer will further help this whitening be achieve.
Titanium Dioxide is a common inclusion in toothpastes, but I feel that Blanx are perhaps overplaying the inclusion compared to other manufacturers, especially given the concerns (1 & 2) over its inclusion.
In an article for the Daily Mail, dentist Richard Guyver passes his opinion on Blanx as a whitening paste
Actilux is claimed to be a light-activated tooth whitener, but I cannot find any sound scientific evidence to confirm it works. This paste contains isopropyl alcohol and benzyl alcohol – alcohol has traditionally been used in oral hygiene products to give a fresh sensation, but most manufacturers are removing it because of possible links with oral cancer. But this paste also contains fluoride and xylitol, both proven to reduce decay. Fluoride strengthens tooth enamel and xylitol helps prevent bacteria sticking to teeth.
He rates it just 3/10.
Maybe this is my cynical view that you and I as consumers are being cheated or misled by the creators of Blanx, but there is some evidence of this.
Perhaps not intentionally looking to get in trouble an advert for Blanx was refrerred to the Advertising Standards Agency who upheld the complaints raised.
Both the 50 & 75ml tube should be used within 12 months of opening if you decide to use it.
The 75ml tube should last about 3 months with the 50ml tube lasting approximately 2 months.
The 50ml tube of paste with LED has an average selling price tends to be £6-7.50, whilst the The 75ml tue without the LED is between £4-5.
This is not bad value, sitting somewhere between the everyday pastes and the premium whitening toothpastes such as Nu Skin AP24.
For me, I would personally opt for the more expensive options.
Please be aware that should you notice any abnormalities or extra sensitivity from using a different toothpaste you should stop and consult your dentist.
Summary of daily usage
- Smart but busy packaging
- Screw lid
- Optional but suggested LED light attachment
- LED comes with 50ml tube only
- 50m tube will last about 2 months with 75 lasting about 3 months
- The paste is blue
- Minty taste
- Whitens teeth somewhat artificially by a chemical formula that refracts light
- Does not whiten teeth through bleaching
- Relatively cost-effective at less than £5 for the 50ml tube and £6-750 for the 75ml
Having tested for 6 weeks the possible colour improvements offered by this paste may be limited, but I would like to think I would have seen some improvement as a result.
Here are my before and after photos, that include a colour shade from the VITA colour chart that appeared to be the closest match at the time of taking the image.
Conclusion, is Blanx White Shock Formula Toothpaste With LED any good?
In my opinion, no Blanx is not bad, but not great.
Yes it can have improvements for some users and it can indeed make your teeth appear whiter, but it does so in a way that to me is not natural and uses ingredients to make your teeth appear whiter. Not uncommon but more open about it. This is good and bad I suppose.
For me this and the inclusion of some ingredients leaves me preferring to use a different paste, even if they are more expensive.
Electric Teeth Rating
- Where can I buy Blanx White Shock Formula Toothpaste With LED?
- High street chemists like Boots and Superdrug as well as grocery stores like Tesco amongst online outlets such as Amazon.
- What are the ingredients in Blanx White Shock Formula Toothpaste?
- Aqua, Sorbitol, Hydrated Silica, Glycerin, Silica, Isopropyl Alcohol, PEG-32, Sodium Lauryl Sulfate, Aroma, Xylitol, Cellulose Gum, Titanium Dioxide Hydroxyapatite Cluster*, Cetraria Islandica Extract, Sodium Monofluorophosphate, Sodium Fluoride, Sodium Saccharin, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, CI 42090. Contains Sodium Monofluorophosphate 0.4% (528ppmF), Sodium Fluoride 0.08%(362ppmF). *ActiluX
- Does it contain peroxides?
- What does it taste like?
- It has cool mint flavour which does not last or as long as I would like post clean. Freshness for me lasted about an hour.
- Does it actually work?
- Yes, many report from their use that they have seen improvement. Some is artificial whilst some is actually real through better stain removal.
- Does it hurt?
- I had no sensitivity, pain or side affects from using this paste, should you should gain additional sensitivity or side effects as a result of using it, stop doing so and consult a dentist.
- How long does it last?
- Approximately 2-3 months based on 2 pea sized amounts being used each day and depending on tube size. 2 months for the 50ml and 3 months for the 75ml.
**This paste does contain Sodium Lauryl Sulphate (SLS) (more information) and CI 77891, otherwise known as Titanium Dioxide (more information) which are potentially contentious inclusions for some. Whilst commonly used within cosmetics and toothpastes for many years, in more recent times studies have identified potential health and environmental concerns. There are arguments for and against with either ingredient and a range of toothpastes that are specifically designed without the inclusion of such, particularly SLS. Further reading: Guardian , Drugs.com, NCBI, SLS Free.
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Last updated: 2019-02-18 at 12:23 // Source: Amazon Associates