Kolibree, the innovative tech firm behind the Ara and the new Colgate Connect E1 smart toothbrush, have unveiled the Magik.
The Magik brings the companies smart technology into a toothbrush for kids.
It is the first toothbrush of its kind to use Augmented Reality (AR) to motivate and educate children to brush their teeth better.
Using the front facing camera of a smatphone, computer vision technology translates this data and immerses kids into an interactive game that incentivises them to brush regularly and better.
Magik Mirror as the game is known requires you to load an app on your smartphone and have the front facing camera pointed at the child during the brushing routine.
As they brush their teeth, they fight a monster in the app who is trying to spread cavities across the land.
Kids need to shoot bubbles at it as it runs around the screen. The intention is to kill the monster and of course, kill the chances of cavities within the child’s mouth.
As they progress they get points, unlock new worlds, up to 15 in total.
“Games are proven to keep the attention of children, so why not use that to combat and eradicate cavities?” says Thomas Serval, CEO, Chairman, and Co-Founder of Kolibree. “Magik is the start of our vision to transform the way children approach oral care routines, from an obligatory chore to a fun and educational pillar of their nighttime routine.”
According to Kolibree the brush will come with a smartphone holder to keep it safe during brushing, rather than having both hands occupied.
It is possible only to play the game 3 times a day which is designed specifically to avoid over-brushing, a common cause of gum disease.
The app gives parent or guardian’s the ability to follow progress and know how well they really brushed.
Take a look at the promotional video.
Due to be released later this year, possibly September, the brush has been designed with the assistance of dental health professionals and should cost $30. We will bring you more information as we have it.