Editor’s Note: If you’re thinking of buying a charcoal toothpaste or powder, we recommend first checking out our best charcoal toothpaste article. It contains a huge guide on using and choosing charcoal toothpaste.
Ecodenta are a Lithuanian brand that produce toothpastes, mouthwashes and toothbrushes.
I have to admit, despite writing about dental products for the last 2 years it is only recently when investigating the current trend that is activated charcoal as a tooth whitener did I come across Ecodenta.
Their Black Whitening Toothpaste (view on Amazon) is (at the time of writing) amongst one of the best-sellers in the toothpaste space, thanks to the on trend inclusion of ‘Black Charcoal’ and the fact it is made up of primarily (93%) ecological or natural ingredients.
Where activated charcoal powders have been so widely marketed within the beauty and fashion space, how do ‘black toothpastes’ like Ecodenta stand up?
Unlike most of the powders with just one or a few ingredients, Ecodenta Black has a much more extensive list of products included to create the paste that I am trying out.
I am here to give you my thoughts and opinions having gone hands-on and tried this paste.
For a complete overview of charcoal toothpaste, see our best charcoal toothpaste article.
- Teavigo TM provides overall care of dental higiene
- Great whitening results due to charcoal
- Odontologists testeed
- Convenient packaging
- Great for all family
Does it actually work?
I did not see any colour improvements.
A bit of a disclaimer is that my teeth are already pretty white given my extensive use of different toothpaste and products.
Reports would suggest many have seen improvements, it would appear though, that this is with those who have very yellow or heavily stained teeth, or those that have had a poor hygiene routine.
You may well see a colour improvement if you were to use it, but this will come over time and unlikely immediately. A few shades colour difference is all you should expect at best.
How much does it cost?
Prices vary depending on when and where you buy it. At the time of writing the costs varied from about £4.50 per tube up to just under £7, putting this at the slightly higher side of the price brackets for a toothpaste, but then it does classed as a whitening paste, which often commands a premium.
Where can I buy it?
- Smart packaging
- Charcoal in a toothpaste form – sort of
- Minty flavour
- Ease of use
- Not as natural and organic as you might like
- The marketing is a bit misleading
- Will not whiten teeth for all
Would I recommend it?
No, I think you can do better for the money.
I feel a little cheated by Ecodenta in what you get and the possible lack of whitening (more details in the full review below)
Whilst it may work for some I have seen no obvious colour improvement, but others reportedly have.
Over the months prior to writing this review I have tested several different activated charcoal products.
These powders suggest that they are teeth whiteners, and evidence both online and offline would suggest that they have some powerful ability to make your teeth sparkle.
The reality is a little different, I saw no discernable difference before and after use, but many have reportedly seen changes in their teeth colour as a result of using.
Primarily all natural solutions they included very few, most often just 1 ingredient, activated charcoal.
The experience of using is quite different to a conventional toothpaste.
My personal preference is still for a toothpaste, I prefer the texture and often the freshness that comes as a result of using.
But, the use of activated charcoal only powders has been somewhat invigorating thanks to the lack of artificial or chemical components within.
We have an article that lists many of the common ingredients found in toothpaste and post reading I am sure you will find something compelling about more natural products.
If that does not sway you, maybe our article on the inclusion of plastic microbeads in cosmetics, including toothpastes, will!
I am not on any mission to switch you or convince you, I have nothing personally to gain. But are we really aware of what goes into the toothpaste we use daily? I think there is a real need and desire to better understand these products.
Ecodenta then is made up of 93% ecological or ingredients of natural origin and maybe is a bit better?
How I tested Ecodenta Black whitening toothpaste
No labs or scientific equipment was used to make this review.
It was used by a regular bloke, me, at home as part of my daily routine.
For 2 weeks, I used this paste morning and night, for 2 minutes, with my Oral-B Genius 9000 electric toothbrush.
Whilst the brush boasts a whitening modes, I used this on the conventional daily clean mode with a CrossAction brush head, as I believe this is more realistic of how you may use the product.
Not everyone has an electric toothbrush, those that do may not have a whitening mode either.
I made no changes to my brushing other than using Ecodenta Black Whitening toothpaste.
I flossed once a day and made no other significant changes in my diet or habits. So teeth-staining liquids like tea were still present.
Summary of how I tested Ecodenta
- Test lasted for 2 weeks
- Used Oral-B Genius 9000 electric toothbrush
- Cleaned twice a day for 2 minutes with Ecodenta
- Flossed once a day
- No changes in diet
As I mentioned above, this test was not carried out in a lab and I am no scientist, so I wish not to proclaim any great knowledge on the ingredients used, nor am I a dentist with hours of practising experience.
However, I have taken it upon myself as part of bringing an honest and detailed review of this product that I would investigate the ingredients used.
Ecodenta packaging say 93% ecological or ingredients of natural origin, sounds great, but that applies only to those ingredients marked with an asterix * (see ingredients below). Not that they are actively trying to fool you or I but it is easy to misunderstand.
Now, I am not going to dispute that those * products are at least 93% natural.
However the ingredient list is somewhat more extensive than the other activated charcoal products I have been using.
With Ecodenta Black Whitening toothpaste the ingredients are as follows:
Glycerin*, Aqua*, Hydrated Silica*, Sorbitol*, Sodium Pyrophosphate, Sodium Cocoyl Glutamate*, Aroma, Epigallocatechin Gallate*, Xantan Gum*, Mentha Arvensis (Mint) Oil*, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Ethylhexylglycerin, Sodium Saccharin, Cl 77266 (Carbon Black), Cl 77499.
Now of course you know what all of these are right?!
Well I am not going to go through them all but I will pick on the Teavigo and Black Charcoal that are explicitly mentioned as unique attributes to this paste.
Teavigo is an extract found in Green Tea and is caffeine, herbicide and pesticide free. It is a natural antioxidant. Scientists believe antioxidants protect and repair cells from damage and may provide natural benefits for heart health, weight control and oral care (teeth and breath). Great, but where is it on the ingredient list? That would be Epigallocatechin Gallate….
With that covered where is the Black Charcoal? I see no activated charcoal or carbon on the ingredient list. The closest match is CI 77266 (Carbon Black). Now this is where things get a bit technical but according to EWG’s Skin Deep Cosmetics Database this ingredient is a ‘colourant’ which consists of almost pure carbon.
Therefore this is not exactly charcoal in the form you and I think or thought it might be.
It is not clear what percentage (%) of the paste is made up of this and I would suspect that given its classification it does not act in quite the same way activated charcoal does.
It is certainly a long way from the 100% activated charcoal products that are available.
If one of your main draws for this product was charcoal in a toothpaste from, I think this product is not really the answer. At least Colgate’s Charcoal Deep Clean toothpaste actually lists ‘Charcoal’ as an ingredient.
Another niggle or peeve of mine if you like is that the manufacturer’s website says Ecodenta contains Kalident, a natural source of calcium, that strengthens enamel and fills microcracks and scratches.
Kalident, otherwise known as Calcium Hydroxyapatite is only present in some of Ecodenta pastes and not the Black Whitening toothpaste.
Maybe I am being a little critical, but my intention is not to shame the product or brand, but just show you exactly what you are getting and how it is easy to misunderstand the product.
On the positive side, the cost of a tube of this paste ranges from about £4.50 through to about £7. This is a bit cheaper than most whitening toothpastes available and I have reviewed. Typically prices for good quality whitening paste is up to around £10. Thus buy it on the right day and you could get a good deal.
The product packaging is very smart.
The box and tube have a black, white and silver colour theme and the tube has more of a matte black look and feel rather than the more glossy look and feel often associated with toothpastes.
It has a smart, clean and professional look to it.
There is 100ml in the tube, that stands upright on it’s screw lid. This will last on average 3-4 months.
Personally I prefer a flip lid, but at least it stands upright, which helps the paste slide down and out of the tube.
When first opened, the tube is sealed with a little foil cap that needs to be removed.
When opened it reveals a pure black paste.
There is something odd about a black toothpaste being able to make your teeth white.
When you begin brushing, the black dissipates to create a very light grey and fairly frothy in mouth foam/solution. There is a minty smell and flavour to it.
However, I am not sure if it was just me, but the aftertaste whilst minty had a funny taste to it. Not horrible, but not exactly the most pleasant, certainly not a zesty pop.
Cleaning with this paste is no different to a normal toothpaste. With an activated charcoal product you may have left it for a couple of minutes post brushing to let it work, but there are no such instructions provided to suggest you should here.
With any toothpaste if you do feel any sensitivity, get any bleeding or other side effects that do not disappear within a couple of days of use, stop using and consult your dentist.
Unlike the black charcoal powders I have sort of gotten used to, this paste is smooth in texture and tastes minty fresh.
The ingredients including the Teavigo work to clean the plaque and bacteria of the mouth away and leave you feeling fresh. To be fair it did do just this.
Unless specified, whitening toothpastes actually help achieve whiter teeth by doing a good job of cleaning them, removing tannins a cause of staining on the teeth, rather than bleaching the teeth a different, whiter shade.
Whilst I only used this for 2 weeks, I saw no discernable colour difference in my teeth after use.
There is a bit of a psychological effect of thinking your teeth a whiter post clean as you mind compares to the black colour your mouth turns when brushing, with in my experience a more vivid memory of this than the colour before cleaning. However, even with before and after images I could not notice any improvements.
To be fair this can take time and my teeth are relatively stain free so the chances of success were not as great.
Those with heavily stained teeth, particularly those who drink lots of tea, coffee, red wine and smoke may find their teeth do end up being a couple of shades lighter.
I can only test on my own teeth, but reports online from other users are mixed. Many report improvements, whilst quite a few suggest no improvement. None suggest miraculous improvements though.
I do fear there is also something to be said for the human mind convincing ourselves that we can see a colour change. It might just tbe the light, or the fact when using a more expensive whitening paste like this, more effort is put into the clean than normal…
Summary of daily usage
- Questionable ingredient list
- Screw lid
- Smart looking tube in a matte black
- Contains 100ml of paste
- Black in colour
- Minty fresh but odd aftertaste
- Smooth texture
- Whitens teeth by removing stain causing bacteria
- Can be messy and stain brush heads
- Lacked results for me
2 weeks of using this twice a day everyday and I am afraid to say the evidence of teeth whitening lacks. I cannot notice any colour change from before this process began.
Each time I use it I like to think there has been an improvement, but I think this is more my mind comparing the ‘lack’ smile I have when brushing to the whiter smile post brush.
A large proportion of users have reported in their own hands on reviews online that they have seen benefits, but some too have reported no change.
It is a bit of a mixed bag and those with heavily stained teeth will see the greatest possible benefit.
Conclusion, is Ecodenta Black Whitening toothpaste any good?
I don’t think Ecodenta is great, but it’s not bad.
As a toothpaste it does leave your mouth feeling clean and fresh and contains ingredients similar to many other leading pastes, so it has the right approach to kill and remove plaque and bacteria.
The smart packaging is appealing as it the ‘Black Charcoal’ if you wanted charcoal in a paste form.
However this appeal is soon dampened when researching the ingredients to find that it’s not quite what you expected.
Moderately priced given the 100ml in the tube, I think there are equivalents that do not bend the truth quite like Ecodenta do.
Had I seen colour improvement or felt a little less swindled, my overall rating would have been more positive.
Electric Teeth Rating
- Where can I buy Ecodenta Black Whitening Toothpaste?
- Pop into your local Holland & Barrett store or buy online from them or Amazon. These two outlets are the largest two stockists at the time of writing.
- What are the ingredients in Warpaint natural teeth whitener powder?
- Glycerin*, Aqua*, Hydrated Silica*, Sorbitol*, Sodium Pyrophosphate, Sodium Cocoyl Glutamate*, Aroma, Epigallocatechin Gallate*, Xantan Gum*, Mentha Arvensis (Mint) Oil*, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Ethylhexylglycerin, Sodium Saccharin, Cl 77266 (Carbon Black), Cl 77499.
- Does it contain peroxides?
- What does it taste like?
- There is a minty flavour.
- How much should I use?
- A pea sized amount, like a regular toothpaste.
- How long should I brush for?
- The standard 2 minutes.
- Does it actually work?
- I did not see any positive effects, but others have reported seeing improvements as a result of use.
- Does it hurt?
- I had no sensitivity, pain or side affects from using this. Should you should gain additional sensitivity or side effects as a result of using it, stop doing so and consult a dentist.
- How long does it last?
- A tube like this should last 3-4 months.
- Is it safe? / Does it damage the enamel on my teeth?
- No information is provided on the abrasive nature of this toothpaste. The Relative Dentin Abrasivity is the scale by which a paste is usually judged but no documentation has been made publically available to suggest how severe the abrasivity is. From use it would appear to be less abrasive than most whitening pastes.
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Last updated: 2019-01-19 at 14:13 // Source: Amazon Associates