Editor’s Note: If you’re thinking of buying a charcoal toothpaste or powder, we recommend first checking out our best charcoal toothpaste article. It contains a huge guide on using and choosing charcoal toothpaste.
Colgate in my opinion is a household name when it comes to dental products.
I remember the brand as a kid, with the various, often colourful pastes that I used to have to be encouraged to clean my teeth.
With a diverse range of dental products, it was no real surprise that they too have a charcoal based toothpaste.
- Colgate total charcoal deep clean toothpaste 140 grams pack
Charcoal be that in a powder or in a toothpaste has become somewhat of a ‘thing over the last 12 month’s. A bit of a natural miracle for your teeth, or so it would seem to achieve, brighter whiter teeth.
Some of the best selling charcoal products are 100% charcoal powders and can be a bit much for some.
So a paste that still contains charcoal is perhaps more appealing?
But wait; whilst not all charcoal products claim incredible whitening performance, a few imply it.
Colgate with their paste make not a single mention of whitening. In fact, they focus on what is core, cleaning, or as Colgate suggest deep cleaning.
Keeping reading below as we tell you our full thoughts in our Colgate Total Charcoal Deep Clean Toothpaste Review.
Does it actually work?
As a toothpaste for keeping your mouth fresh and clean, absolutely.
As a whitening product, no.
How much does it cost?
The price will vary depending on the time and location from which you buy it.
At the time of writing, I purchased this from Amazon, from a retailer that had imported it from India, as it is not readily available within the UK.
I paid just under £8 for a 140g tube.
Where can I buy it?
At the time of writing, the only place I could purchase it from with relative ease, given the lack of availability within the UK, was Amazon.
- Not sold on the basis of whitening
- Feels like it is cleaning well
- Minty flavour
- Ease of use
- cSuitable for vegetarians
- Screw cap
- Busy packaging
- Unable to confirm if any better than a regular toothpaste
Would I recommend it?
I wouldn’t encourage everyone to go and buy this now.
There is nothing wrong with it in my eyes from a toothpaste and being able to clean the teeth.
However the price is not appealing and the benefits of the charcoal are impossible to really acknowledge.
A regular paste could potentially be just as good.
Weeks of testing and researching different charcoal-based tooth cleaning powders and pastes has taught me quite a lot.
The primary things I have learnt is that charcoal is perceived or implied to have wonderful teeth whitening properties.
Many powders and pastes are marketed as whitening products when all they do is clean the tooth surfaces better due to the porous nature of the charcoal, that can absorb microscopic particles.
A few do see colour improvements, but for most this is difficult to achieve or any achievement is very difficult to notice post clean. Really only those with heavy staining really notice improvements.
I have also learnt that whilst most dentists will advise not to use activated charcoal products, there is little evidence for or against the use of it.
On the for side, are those who have seen improvements in tooth colour from using, and on the against are those concerned about the long term damage of this abrasive product, that has not been thoroughly tested.
The earthy and gritty texture of activated charcoal makes a paste containing such much more appealing.
Colgate are to me a trustworthy brand, and it is nice to see that their charcoal infused deep clean paste does not tout whiteness, but instead focuses on a broader number of benefits, which does include stain removal, but also bad breath, tartar and more.
How I tested Colgate Total Charcoal Deep Clean toothpaste
If it not already clear, the way I test products for Electric Teeth are not via some science lab, breaking down and testing all components of a product. But instead just like you would at home.
I take a critical consumer eye to the product and give my honest feedback, from buying the products with my own money and testing them out.
For 2 weeks, I used this paste morning and night, for 2 minutes, with my Oral-B Genius 9000 electric toothbrush.
Whilst the brush boasts a whitening modes, I used this on the conventional daily clean mode with a CrossAction brush head, as I believe this is more realistic of how you may use the product.
Not everyone has an electric toothbrush, those that do may not have a whitening mode either.
I made no changes to my brushing other than using the deep clean toothpaste.
I flossed once a day and made no other significant changes in my diet or habits. So teeth staining liquids like tea were still present.
Summary of how I tested Colgate Total Charcoal Deep Clean
- Test lasted for 2 weeks
- Used Oral-B Genius 9000 electric toothbrush
- Cleaned twice a day for 2 minutes
- Flossed once a day
- No changes in diet
I have mentioned above how charcoal based powders and pastes can often be marketed in a way that is a little misleading as to what it actually does and can achieve.
It is a natural ingredient, there are some positive properties to charcoal and it has been used in medicine (for poisonings) for many years.
It can remove microscopic particles and bacteria from the body and when used in a paste is set to collect the plaque and other debris and help stick it all together to be swept away by the bristles of the brush.
At the time of writing, this Charcoal infused Deep Clean paste from Colgate was imported from India where it is more readily available. It is also available in other Asian countries such as the Philippines.
Although others have, Colgate have yet to make it available in the UK.
Note how the focus is on the clean, rather than the whitening. This to me is a big win and is a very honest approach.
Whether this deep cleaning is really working as well as the adverts suggest is simply not possible for me to tell in this unscientific test.
My teeth felt clean after use, but I could not suggest the clean was any better than a regular toothpaste.
Unlike the all natural powders I have tried, this does have a host of different ingredients in it. The ingredients list is:
Sorbitol, Silica, Sodium Lauryl Sulphate, PVM/MA Copolymer (Gantrez), Sodium Hydroxide, Flavor Carrageenan Gum, Titanium Dioxide, Sodium Saccharin, Triclosan, Sodium Fluoride, Titanium Dioxide Coated Mica, Charcoal, Eugenol, in aqueous base
Items like Fluoride exist in this paste, something that does not in the all-natural activated charcoal products.
It would be nice to see a smaller list of ingredients and a more natural approach.
You can learn more about the various ingredients in toothpastes ingredients article.
Whilst charcoal is included, the concentration is unknown and the paste just has a couple of light grey stripes (the charcoal) running though what is otherwise a white paste.
The paste does not have the unappealing black colour to it and has a strong minty smell and taste, before and after the clean.
In use it is a really frothy and foams a lot. It verges on being too much.
I definitely got the zesty, minty punch post clean, this to me is a nice taste and sensation.
The paste is completely smooth with no grittiness.
I did reach out to Colgate asking about the safety of this paste.
Whilst they provided no specific evidence they did acknowledge the abrasive nature of charcoal, in its raw form:
“In response to your specific query, our offering, Colgate Total Charcoal toothpaste with activated charcoal as a part of the formulation, combines the science of Colgate Total with Charcoal. The product uses a clinically proven, anti-germ technology which fights germ build up on mouth surfaces. It is pertinent to note that while Charcoal is abrasive in the instance of direct application, our studies confirm that the same is safe for use as part of Colgate Total Charcoal formulation. We re-iterate, the product is absolutely safe for use.” – Puja Sinha – Consumer Affairs – Colgate Palmolive Ltd
You only need a pea sized amount when using this toothpaste and brushing is like any other. 2 minutes twice a day.
The 140g tube should last about 3 month’s and has a shelf life of 24 months from the date of manufacture, shown on the package.
A small screw cap does need to be removed to access the paste. Sadly the size and design of the tube is such that it does not stand upright. I prefer a tube that stands upright!
The packaging is also very busy and whilst bold, lacks a smart professional finish of some others. Not that it’s all about image, but some tubes of paste appeal to the image conscious a little more.
I noticed no side effects of sensitivity or bleeding when using, but should you; if this does not subside within a couple for days consult your dentist for assistance and stop using this product.
Overall I can’t really fault this product. My testing is unable to confirm if indeed it cleans any better or worse than a regular toothpaste, however I suspect that it cleans as well.
At this time, until it is available at a better price, a regular toothpaste really is my recommendation.
Summary of Daily Usage
- Screw lid
- Tube won’t stand upright
- Packaging is a bit busy
- 140g tube should last about 3 month’s
- Pea sized amount of paste
- Grey and white in colour
- Promises to clean deep rather than whiten
- Minty fresh
- Smooth texture
- Very frothy
Did I get a brighter whiter smile after 2 weeks with Colgate, the short answer is no. However, at no point was this suggested.
Although potentially it is implied via the included ingredient that is charcoal. Realistically the ‘Deep Clean’ design of this paste should have left my mouth feeling clean and refreshed and it die that.
I am unable to say if it cleaned more effectively than any regular toothpaste as this was not carried out under scientific conditions and there is no way of telling without.
Conclusion, is Colgate Total Charcoal Deep Clean toothpaste any good?
When sold on the premise of clean teeth, rather than ‘whiter’ teeth like many of the other charcoal based products, there is a confidence win here for me. Colgate are not promising something they cannot necessarily deliver and in fact their marketing focuses on the cleaning abilities of charcoal than anything else.
Did or does it clean better than any other toothpaste? I simply can’t say for sure. The test has not been conducted under circumstances that allows for such level of detail. It is certainly minty fresh and left my mouth feeling clean. The price and lack of evidence on the ‘deep clean’ at this time leave me unable to really advise going for this product over a conventional toothpaste.
Electric Teeth Rating
- Where can I buy Colgate Total Charcoal Deep Clean toothpaste?
- At the time of writing the only place I could purchase this from without importing it myself from India was Amazon.
- What are the ingredients in Colgate Total Charcoal Deep Clean?
- Sorbitol, Silica, Sodium Lauryl Sulphate, PVM/MA Copolymer (Gantrez), Sodium Hydroxide, Flavor Carrageenan Gum, Titanium Dioxide, Sodium Saccharin, Triclosan, Sodium Fluoride, Titanium Dioxide Coated Mica, Charcoal, Eugenol, in aqueous base
- Does it contain peroxides?
- What does it taste like?
- There is a distinct mint flavour
- How much should I use?
- A pea sized amount, like a regular toothpaste.
- How long should I brush for?
- The standard 2 minutes.
- Does it actually work?
- I did not see any whitening, but then again it does not promote this. It suggests a deep clean but I was unable to verify this in any way.
- Does it hurt?
- I had no sensitivity, pain or side affects from using this. Should you should gain additional sensitivity or side effects as a result of using it, stop doing so and consult a dentist.
- How long does it last?
- A tube like this should last about 3 months.
- Is it safe? / Does it damage the enamel on my teeth?
- Yes, according to Colgate. Although they did not provide any specific evidence, they suggested their studies had concluded that this was perfectly safe and that only when charcoal in its raw form is used on the teeth is it abrasive.
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Last updated: 2019-01-19 at 11:13 // Source: Amazon Associates