Oral-B Sense: What Is It & When Is It Available?

Oral-B has for many years been pushing the boundaries of electric toothbrushes, trying to make them better, smarter and ultimately more useful to you and me.

The Genius X is their best effort yet — it makes use of sensors built into the brush handle and Artificial Intelligence (AI) to track your tooth brushing and educate you on ways in which you could improve your technique and general dental health based on the data it obtains.

I don’t think their current approach is all that bad, I really like it. But, this hasn’t stopped them from working on a slightly different approach, which I think many users will find more practical in day to day use than the current setup of smart toothbrushes.

With statistics suggesting 23% of adults only brush their teeth once a day, despite the NHS recommendations being 2 times, something needs to be done to encourage better brushing habits.

Enter then Oral-B Sense.

Read moreOral-B Sense: What Is It & When Is It Available?

A look at the new toothbrush technology from 2019/2020

When you think of a toothbrush, you probably don’t think about innovation and new technology.

But, you should do.

Although the evolution of the toothbrush can be traced back to 3500BC. The modern toothbrush as we know it came into existence in the late 1700’s, with electric brushes launching in 1969.

Despite new technology such as Bluetooth being added to electric toothbrushes in recent years, other technological progress in these devices has been relatively slow. And the fundamental design of toothbrushes has not changed all that much.

But since approximately 2015/16, there have been some interesting developments.

There are new ways of thinking, technology has evolved and is allowing for advances that we once dreamt of to become a reality. The 10 years or so look like they could bring about fairly radical changes.  The future toothbrush may look and need to be used in ways that we do currently.

This article highlights all of the new technology and innovation that is impacting the humble toothbrush.

Read moreA look at the new toothbrush technology from 2019/2020

Dyson is designing an electric toothbrush

James Dyson is the inventor behind the cyclonic bagless vacuum cleaner that launched back in 1993.  23 years on the company have continued to grow enhancing the vacuum and innovating and re-engineering products from fans, to hand dryers, to taps and most recently the hairdryer.


In the not too distant future the electric toothbrush scene could be disrupted with the introduction of a Dyson designed and branded brush.

Read moreDyson is designing an electric toothbrush

Be – A battery free powered toothbrush

The toothbrush that blends innovation, and eco-friendliness

Update 15/06/2019: 

The final product has yet to begin shipping, but beta units are now being offered for final testing.

Update 12/12/2017: 

The funding campaign has now ended on Kickstarter with the Be achieving $423,143 in funding, surpassing the $30,000 target.

For those who missed out, you can now visit this Indiegogo page to get yours.

Be is the first battery-free, powered toothbrush, a new kind of eco-friendly, sustainable and electric-free toothbrush, that is powered by you.

Standing for Beyond Electric, Be is a toothbrush with moving/vibrating bristles powered via a built in kinetic storage device.  Just 2 simple twists of the bottom of the brush and the movement begins.

Read moreBe – A battery free powered toothbrush

ToothShower: A New Alternative To Flossing

Update 15/06/2019:

Toothshower began shipping to backers of the project in January 2019.

It can now be purchased from www.toothshower.com

Flossing as it’s known today started in the United States as early as 1815, when an American dentist, Dr. Levi Spear Parmly, introduced the idea of using waxed silken thread as floss. Later, he published a book, A Practical Guide to the Management of Teeth that emphasized the importance of brushing and flossing daily. The type of material used for floss evolved over time. It started with unwaxed silk floss and then nylon during World War II. Today, there are varieties made of Gore-Tex and spongy and soft floss for sensitive gums as well as water flossers.

A countertop water flosser

It wasn’t until 1979 though that the U.S. federal government recommended flossing. It was first recommended in a surgeon general’s report and then later in the Dietary Guidelines for Americans, which is issued every five years. Although the types of floss and its material evolved over time to make it more comfortable and accessible to the public, it still hadn’t quite caught on fully. The American Dental Association has noted that only four out of every 10 Americans floss at least once a day, and 20 percent never floss. The Oral Health Foundation in the United Kingdom noted that less than 25 percent of adults use dental floss regularly, and one in three never floss their teeth.

Read moreToothShower: A New Alternative To Flossing

Brushette – An innovation in electric toothbrush heads

Update 04/10/2018: 

Brushette is now available to buy direct from their Brushette website.

We’ve now had hands-on with the heads and created a video for you to watch.

Update 14/09/2018 (original article below): The brushette campaign has moved to Indiegogo.

Previously a Kickstarter campaign as of September brushette has moved funding to Indiegogo.

The reason for this is explained by Mihran Papazian the CEO, in a video, that has since been removed.  Fundamentally it comes down to the team feeling that they over complicated the sales message and ended up not focusing on the core goal of delivering fresh bristles to your door.

You cannot fault their enthusiasm and whilst this is a little disappointing, it is perhaps best in the long run.

Originally the funding goal was $100,000 of which $67,000 had been raised when the campaign was cancelled.

The new target is just $5,000 on Indiegogo and the good news, is the project will go ahead, even if the goal is not met.

The products will begin shipping October 2018, with Sonicare options expected in late 2018 or early 2019.

Learn more and back the campaign here.

Original Article

Kickstarter is a fantastic platform that allows for all sorts of useful as well as weird and wacky products to potentially be made a reality.

The dental health space is not excluded and there have been a number of fairly high profile funding campaigns, Amabrush, Y-Brush and ToothShower to name just a few.

Today, I am introducing you to another, Brushette.

Right from the outset, I have to be honest and say I am a big fan of this concept and this could well be a revolutionary product for the dental industry.

Read moreBrushette – An innovation in electric toothbrush heads

UK ban on microbead cosmetic products expected to come into force in July 2018

It is expected that the UK’s ban on cosmetic products that contain plastic microbeads – such as toothpastes and face washes – will come into effect in 2018.

During a debate in the House of Commons on March 8th it was stated that ‘legislation is expected to come into force in October this year, that the ban on the manufacture of microbeads in cosmetics will apply from the beginning of 2018, and that the ban on sales is expected to apply from the end of June 2018.’
Dr Thérèse Coffey, The Parliamentary Under-Secretary of State for Environment, Food and Rural Affairs, confirmed:

“Our expectation is that we will ban the manufacture of microbeads from the start of 2018 and ban the sale of products containing them from July 2018. My hon. Friend the Member for Bury St Edmunds (Jo Churchill) asked about imported products containing microbeads; the ban will cover such products. As I say, the sale of these products will be banned from July 2018.”

Dr Thérèse CoffeyParliamentary Under-Secretary of State for Environment, Food and Rural Affairs

We’ve had a read over the entire debate, which provided an interesting yet worrying discussion on not only the impact of microbeads and microplastics on the environment, but plastic pollution as a whole.

We’ve summarised the debate and other microbead information into the following sections:

Read moreUK ban on microbead cosmetic products expected to come into force in July 2018

T.brush- ‘the coolest electric toothbrush in the world’ available on Kickstarter


Electric toothbrushes may not be the most exciting thing to most people, we wouldn’t blame you for thinking such!  However, boring and functional they may be, they serve a real purpose and are more important than you may give credit for.

In an effort to reduce the boring nature of the electric brush, Ryan Donaghy of Dot Company has designed what he deems ‘the coolest electric toothbrush in the world’.

We have spoken a couple of times about the t.brush as we are pleased to see how Ryan is trying to challenge what is the norm in toothbrush design.

Whilst cleaning teeth effectively is the purpose of the brush, the design and styles available allow the toothbrush to be a better reflection of you and not be the traditional clinical looking things that we are used to.

Initially pitching to dragons on the BBC programme Dragons Den, Ryan has moved to Kickstarter to look to fund this reinventing the toothbrush campaign that was not to the dragons liking.

Aiming to raise £175,000 by the 8th August 2015, the Kickstarter campaign can be accessed here and a t.brush picked up from £55.

Read moreT.brush- ‘the coolest electric toothbrush in the world’ available on Kickstarter