Just 24 hours later, it has surpassed that goal; quite an impressive feat.
With such rapid funding is the Benjamin Brush the next big thing to hit the dental space?
It is one of the more unique looking electric toothbrushes, the bold colours and shapes reminds me of Lego, does it you?
Designed for for toddlers, older children and adults, the intention is to make brushing teeth more fun, effective and hygienic and certainly appeals to the target audience.
It has been developed by BleepBleeps, a company responsible for a series of connected devices that make parenting easier.
Their first product was Sammy Screamer – a Motion Alarm that keeps an eye on your stuff . Launched via Kickstarter in 2014. Sammy has since been featured in MoMA (New York), colette (Paris) and The Design Museum shop (London). Their follow up product Suzy Snooze – Smart Nightlight, Sleep Soother and Baby Monitor, also successfully funded on Kickstarter has been shortlisted for multiple design awards from Creative Review and Design Week, and was voted Core77’s ‘Best Consumer Product’.
With a strong history, the Benjamin Brush looks to be following in the success.
Many of us understand the importance of developing good brushing habits from a young age. Many adults don’t brush their teeth for the dentist recommended 2 minutes, and many parents struggle to get their children to brush their teeth at all, so if a product can help with this, then this has to be good news right?
Tom Evans, Founder of BleepBleeps said “We made Benjamin Brush to get everyone more excited for brushing their teeth and to encourage good brushing habits.”
Benjamin Brush encourages users to keep brushing by playing their favourite music for two minutes.
Millions of tracks can be downloaded from the BleepBleeps Music Store (each track costs $0.99 – 1 credit supplied with brush) so there’s something to keep everyone brushing.
To make brushing more effective, Benjamin Brush vibrates every thirty seconds to signal when to move onto cleaning the next part of the mouth.
A supporting app for your smartphone keeps track of how long and how often users brush for. Users get points so families can playfully compete and reward children for good brushing.
Benjamin Brush has a choice of two brush heads.
The Pom-Pom Brush head has omnidirectional bristles to make it easier for parents or toddlers to clean milk teeth. When children get older they can swap to the Big Brush head, designed for older kids and adults.
Both brush heads are made from soft, flexible and hygienic silicone bristles that prevent over brushing and protect tooth enamel.
The waterproof Smart Base holds the speaker and the sonic motor that powers Benjamin Brush, producing thousands of pulsations per minute to clean teeth.
Powered by an internal rechargeable battery, it offers 10-12 days battery life based on 1 user cleaning twice a day for 2 minutes each time. For convenience it is rechargeable via USB. It ships with a bespoke BleepBleeps USB cable and you can charge it via a waterproof magnetic contact plug on his rear.
Available for funding now on Kickstarter, you can pledge your support up until Thursday 12 October 2017.
Limited special Kickstarter pricing begins at $50, before moving to the standard Kickstarter price of $60. Backers will receive Benjamin Brush in
January 2018. The product will go on sale to the mass market at a retail price of $89.