The toothbrush that blends innovation, and eco-friendliness
The funding campaign has now ended on Kickstarter with the Be achieving $423,143 in funding, surpassing the $30,000 target.
For those who missed out, you can now visit this Indiegogo page to get yours.
Be is the first battery-free, powered toothbrush, a new kind of eco-friendly, sustainable and electric-free toothbrush, that is powered by you.
Standing for Beyond Electric, Be is a toothbrush with moving/vibrating bristles powered via a built in kinetic storage device. Just 2 simple twists of the bottom of the brush and the movement begins.
Designed and brought to market by the Goodwell company who have for a few years been making eco-friendly dental care products the Be brush is aiming to fight the ever increasing amount of batteries that humans use and instead offer something that is a little more environmentally friendly.
The founder of the company is Patrick Triato. He and the team have focused on this brush not only being battery and electric-free but sustainable, include smart technology and be travel friendly.
There are no batteries or cables with be. Simply put the toothpaste on the bristles, give the dial two full twists and hit the power button to begin brushing.
Charcoal infused bristles offer up to 80,000 brushstrokes to clean the teeth surfaces and along the gumline. The heads of the brush are 100% biodegradable and recyclable.
Keeping things simple and easy to use, the brush comes with a snap on case that forms the unit into a cylinder making it easy to travel with whilst also accommodating an extra head to for extended travel periods.
When using the Be brush you use it just like you would a manual toothbrush, the difference being you get the boost and benefit from the moving bristles. You do not need to adapt your technique for brushing like you would normally.
According to Be’s Kickstarter campaign every year, 15 billion batteries are discarded worldwide and only 1% of them are recycled.
Be. is made from 90% post-consumer material and is 100% recyclable, biodegradable, and of course, battery-free. Be. has developed a proprietary material made of starches and bamboo that is 100% biodegradable and compostable. This material is used in all of it’s premium brush heads, which are engineered to be as small and as efficient as possible. Every purchase of Be. comes with a 1-year supply of replacement heads to minimize the energy and carbon of bi-monthly refill shipping.
Like some of our favourite electric toothbrushes, the Be will automatically shut down after the dentist recommended 2 minutes of cleaning.
The 80,000 movements of the bristles does apparently in 2 minutes do what it would take a normal manual brush a whopping 4 hours.
The American Dental Association recommends brushing your teeth at 120g of pressure, or in other words, the weight of an orange. Be. is designed to operate at the exact 120g pressure, halting agitation when the limit is exceeded and training users to brush thoroughly, but consciously. This technology will help save tooth enamel, reduce gum recession, increase the longevity of bristles and keep costly dental bills to a minimum.
Only 6 inches tall and 6oz it is smaller than many other brushes. It has been specifically designed to be travel friendly.
Be has been in development since late 2015 and in 2018 the aim is to finally bring it to market. However to get it there, help is needed, from people like you.
Currently running on Kickstarter is a campaign to fund the engineering of the brush and make the concept a reality. $30,000 is the goal and as I write this, with 31 days to go, it has already surpassed its funding target, with over $219,000 pledged. Just shy of 3,000 others have backed this environmentally considerate project already and you can too, from as little as $49. The campaign ends on December 9th 2017 and Goodwell expect the products to be in backers hands by December 2018.
The help came and over $400,000 was raised to get Be into production. Over 5,000 backed the project.
If you missed out you can still get involved by heading to their Indigogo page and pledging your support.
It is an interesting concept and one I look forward to getting hands on with in the future.